Laura Smoglie

PORTFOLIO

SELECTA

BRANDING

Bolivian Company that sells and manufactures house and office furniture and items. It has been in business for 56 years and it is considered a reference in the sector. It is specially recognized in the city of La Paz, where its main branches are located.

Branding and communicational strategy development.

Company and sector analysis / SWOT analysis /Graphic styles analysis / Mood board / Specific objectives identification / Brand identity proposals / Visual Icons / Graphic styles / Brand application to different formats / Discourse tone / Brand architecture / Brand image systematization / Technical adjustments / Preparation of original designs for corporate stationary and corporate brochures

Work in collaboration with Sebastián Feinsilber (2020)