
SELECTA
BRANDING
Bolivian Company that sells and manufactures house and office furniture and items. It has been in business for 56 years and it is considered a reference in the sector. It is specially recognized in the city of La Paz, where its main branches are located.
Branding and communicational strategy development.
Company and sector analysis / SWOT analysis /Graphic styles analysis / Mood board / Specific objectives identification / Brand identity proposals / Visual Icons / Graphic styles / Brand application to different formats / Discourse tone / Brand architecture / Brand image systematization / Technical adjustments / Preparation of original designs for corporate stationary and corporate brochures
Work in collaboration with Sebastián Feinsilber (2020)